FarmVille developer Zynga was intended to be bought by Take-Two Interactive for $12.7 billion. If it happens, it will be considered as the most profitable acquisition in the history of video games and casino Singapore.
It will definitely be a huge deal; in comparison, Skyrim developer Bethesda Softworks was bought by Microsoft for $7.5 billion which is 45 billion less than the Zynga acquisition.
Read on, to further find out why this purchase will be a great deal in gaming history.
Why is the Zynga acquisition important?
You might be wondering what’s in it for Take-Two if they buy Zynga. Well, Zynga is one of the best providers of social games. A few games in their catalog is the viral Facebook game back in late 2000s, FarmVille, along with other titles such as High Heels! and Words With Friends.
Zynga’s games will join a huge roster of game franchises by Take Two including NBA 2K, Civilization and Grand Theft Auto. Although, the main purpose of the acquisition is for Take Two to utilize Zynga’s formula on making popular free-to-play games for mobile and apply them to its own franchises.
As a matter of fact, Zynga will be a new brand that will develop Take Two’s mobile game titles and the company’s current head Frank Gibeau will preside over the new brand which will be a potential success for Take Two to venture into the mobile landscape.
Emulating the success of mobile format
For the past few years, a lot of game developers have been translating their huge franchises into the mobile format and they have been highly profitable just like Singapore sports betting.
An example could be Krafton’s successful launch of PUBG Mobile and considered as the highest-grossing mobile game in 2021, it earned nearly $254 million.
Another example could be League of Legends: Wild Rift, the mobile version of the popular PC game and it became the most downloaded game in the App Store. Take Two can also emulate the success of Pokemon Go which has earned 45 billion as of late and Call of Duty: Mobile which was owned by Tencent who made $10 billion in 2020.
The free-to-play business model for online games has been proven highly successful and it is no surprising that Take-Two will go into this direction by developing a mobile version of their huge titles using Zynga’s expertise.
According to a statement by Take-Two CEO Strauss Zelnick during the recent investor call, he said “We know that there is a huge potential in bringing the popular PC and console games of Take-Two into the lucrative market of mobile games. We would like to venture into this journey with the help of Zynga.”
The deal is expected to be finalized by June 30, as both companies are completing the new frameworks and the logistics of the new acquisition.
Fans have nothing to worry about
The acquisition of Zynga does not imply that Take-Two will drastically bring the huge franchises to mobile right away. You can still play Vice City, Grand Theft Auto III and San Andreas on PC or console.
Also, it is difficult to imagine that Take-Two will emulate the success of GTA onto the mobile format via Zynga’s help. Although being launched in 2013, GTA V is still hugely popular in several consoles.
The deal’s sole purpose is to expand the huge success of Take-Two’s massive franchises into the lucrative market of mobile games. However, it is hard to see the PC and console games like GTA in mobile format, and it might make some fans worried.
The only way to find out if it’s a huge success is to let it happen; it might be a huge risk for Take-Two but let’s see in the future.